Crafting Our Dream
Ava and Lisa realized in early 2025 that their skills were so complimentary, it was imperative they combine talents to create something big. They both threw their dreams, wants, and needs into the cauldron and brewed up this business. It was so seamless, it felt like magic.
OUR STORY
Ava had just left the corporate world and was looking for an emotionally sustainable way to balance providing for her family and scratching her vocational itch to create things. A bit burned out on graphic design, Ava craved the ability to craft and create physical objects that have permanence and impact the community around her. While she knew she had talent, working for herself was such a novel concept it was difficult to know where to start.
Lisa had just moved across the country from Florida to Massachusetts and had to start from scratch both personally and professionally. Lisa has the business-building experience that Ava craved and complimentary talents. She had so many products to sell but lacked the organization to get her store seen and drive traffic.
Sisters by heart, Ava and Lisa are chosen family and the perfect combination.
FUN FACTS
Ava did not like Lisa when they first met. Lisa won her over.
They have never met in person.
Ava Skye
Founder
Qualifications
Bachelor of Fine Arts: Graphic Design Emphasis from Colorado State University. Ava has been a working professional graphic designer since 2004 with years of social media, content management, and marketing experience sprinkled in.
Design
Fluent in most things Adobe including InDesign, Illustrator, Photoshop, Premiere Pro, and Acrobat. Speaks Canva under protest. Ava also has working knowledge of the major social media platforms including their business sides for advertising and marketing, Google Suite, and Microsoft Office.
Service
Her goal is to use years of experience and creative magic to solve your design challenge in a way that makes you smile.
Style
Clean, almost Swiss style design. It has to communicate first. If it can't communicate, there's no reason to make it pretty.
Lisa Kay
Lead Designer
Qualifications
Bachelor of Art in Public Relations, Master of Science in Management, 10 years in the corporate world, 1 failed business [taught me more than my degrees], Part of a community of fierce entrepreneurs that have grow with me.
Design
Self-taught in Adobe Illustrator with experience in Photoshop and InDesign as well as Procreate.
Service
Meet or exceed expectations with personalized relationships focused on client needs.
Style
Vector illustration is my primary design style, but I’ve also learned other hand-drawn styles. Learning basic video animation.
COLLECTIVE
We are anti-capitalists in an end-stage capitalist world. We want better. There is a community out there of like-minded artists, makers, and creatives that agree - we know it! The intention is for The Crafted Cauldron to become a collective where people of similar talents and convictions can find an equitable home.
We work hard to align with vendors and clients that share our values and understand our worth. We understand theirs in return.
VALUES
AUTHENTICITY:
We firmly believe in being our authentic selves. We also produce authentic work with no AI. We are straightforward, openly communicate, and expect our clients to be their authentic selves in-turn.
POSITIVITY:
This world carries a lot of darkness. The Crafted Cauldron seeks to be sparkles in the dark. Through our humor, or lifes' journeys, and our determination to remain positive against all that we face, we look forward to sharing our joy with you.
KINDNESS:
Always. Don't misconstrue being nice with being kind. When the tough times come, we are strong, but we will always carry ourselves with kindness.
LOVE:
The Crafted Cauldron is LGBTQIA+ and woman owned. We whole-heartedly live our lives full of love and embrace others who do so as well. Human rights are a non-negotiable. Free Palestine and Fuck Ice.
